Our Vision
Is to maintain our leading position in potatoes exports and furthermore to expand our sales network particularly overseas.
Our Mission
- We will continue to deliver high-quality fresh products to domestic and international markets.
- We will maintain and develop a customer-focussed business that has a solid reputation as one the leading fresh produce packing and distributing companies in Cyprus.
- We will remain focussed on the well-being of our growers, the consumer and the environment.
- We will strive to develop new markets for our products thereby contributing to Cyprus' growth and prosperity.
Key Strategic Initiatives
Improve consumer demand for Cyprus' fresh potatoes
- Market and promote fresh Cyprus potatoes
- Develop export opportunities for fresh potatoes
- Deliver only the highest quality products to our customers
- Improve consumer knowledge of potatoes
- Promote the nutritional value of potatoes
- Seek new varieties with improved quality and taste
Improve our business
- Use research and development to build a better business
- Develop and implement cost-saving, efficiency-improving initiatives
- Invest in the latest industry developments to maintain a competitive edge
- Enhance environmental sustainability
- Have in place a plan to ensure total international certification requirements are met
Improve growers' efficiency and productivity
- Provide product information, guidance, assistance and feed-back to growers
- Encourage growers to invest in and use new technology
- Promote cost-effective production methods
- Promote environmental awareness